Don't watch porn.

One of the main mission of the French Ministry of Health, via their branded website, is to help the young generation to start their sexual life in a positive way.


The amount of topics that we had to deal with was huge : the fear of the "first time", how to put a condom, when to do it, how to face homosexuality or homophobia, the prevention of aids or stds, and so on… Instead of splitting all the topics and the budget to create individual ads for each of them, we decided to gather them all in a branded content experience.


Don't read this article.

Also don't read this one.

And absolutely don't read this one.


Thibault Michal . Associate Creative Director . 0044 7 47 27 90 457 .