Don't play with food.

He used to rule the pitch, we made him rule the kitchen. Part of our #TheGameStartsHere campaign, French rugby legend Sébastien Chabal prepared a series of pregame snacks in his own unique way. Aired online before each game, with each episode premiering on Canal+ in France, the cookery show has been followed by millions of Rugby fans.

 

As fans from countries destroyed by Chabal asked massively online for a strong response, we made their wish come true. We created "The Chef's Revenge" in 1 week with Sean Fitzpatrick, David Campese and François Pienaar.

 

Result:

The Cookery Show was relayed organically on TV and asked to be premiered on Canal + before each game. Over 4,6 million views on Youtube.

The Chef's revenge.

Thibault Michal . Associate Creative Director . 0044 7 47 27 90 457 . ti.michal@gmail.com