HP - Sound in color

Launch in December 2016, the digital part of the #reinventgiving global campaign from HP was born from a simple idea.

What if you were able to turn - and then gift - any sound into a stunning artwork? How your baby's laugh would look like ? What would be the differences between an "I love you" said in English and in French? How the sound of my city would looks like? Powered by the new HP Spectre, the web app made with synesthesis paint artists and Resn Studio in Amsterdam records and uses every data from the sound to create a unique artwork that everyone can download, print on canvas, share, and offer to anyone.

Open it in Chrome

and create your own artwork.



Thibault Michal . Associate Creative Director . 0044 7 47 27 90 457 . ti.michal@gmail.com