Beats - The Game starts here

The game begins far away from the glare of stadium lights. It starts in the nation that shapes you. On the fields where you hone your skill. In the gyms where you strengthen your body. And in the locker room where you ready your mind for battle. In this game, the ones who handle the expectation and pressure of their nation will be the ones who triumph. The game starts here.

 

Here are the 3 films of the #TheGameStartsHere global campaign made for Beats By Dre during the Rugby World Cup 2015.

 

Thibault Michal . Associate Creative Director . 0044 7 47 27 90 457 . ti.michal@gmail.com